Expert at conceptualizing imagery and graphic art from minimum verbal description
Designed new, upgraded established corporate and product identification: Established and managed consistent branding guidelines, systems and practices in all media for advertising and communications publications
Designed and art directed all forms of printed media and multi-media, including consumer and B2B catalogs or collateral, web, newspaper, magazine ads and point of purchase
Supervision for client contacts, vendor supply chains, representation, accounting, staff and outsource resources including free-lancers and communication resources, all within budget constraints
Responsive to all phases of production, supervising of world-wide resource support staff in any media of collateral in any media required by the client group, including electronic file preparation, management and archiving: from initial contact to final product delivery
Initiate vertical market, corporate and partners campaign concepts to support marketing goals
Experienced in a broad range of markets: advertising agencies, businesses and enterprise software or hardware, retail catalogues, trade & consumer magazines, manufacturing, media events & trade shows, education, publishing, hospitality, health care, banking, agriculture, high-tech, survey, construction, military / government, game and product packaging and enterprise software